Tapping into human instinct for the age of intelligence. 

Style Inference Labs is founded on a paradox of the age of AI. Though intelligence helped our quest for happiness as a human species when it partially liberated us from our instinct - which was repetitive, tunnel vision, unable to look beyond the immediate - happiness can only be instinctively felt, not thought. You can’t convince someone to be happy. This type of motivation, instinctive and therefore unresponsive to reasoning, has to come on its own. Intelligence alone cannot bring happiness and it needs its old foe, instinct, to collaborate.

Intelligence is oriented toward the future whereas instinct is rooted in the past. This gap between a person’s past and future experiences is important to evaluate. There is often a delay between the time we consciously realize the importance of an activity and the time we can unconsciously (without conscious effort) enjoy it. Why is it that we can’t just accelerate this cognitive process and muster up new motivation? Why can’t a new habit, clearly essential to our well-being, come natural to us at our instant will? Why can’t we simply convince ourselves that something new in our life is worth pursuing?

The three-part workshop series we offer to investigate these questions with your team is called style inference, bringing together psychoanalysis and the philosophy of scientific inference. Book one or all three of our workshops named after some of the 20th century’s greatest mind.